Biden Campaign To Place Election Ads Where?

Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 , via Wikimedia Commons

( – President Joe Biden’s 2024 presidential campaign is going to be launching an ad campaign during the Copa América soccer tournament in an attempt to win the support of Latino voters in swing states. 

During the tournament, there is going to be a seven-figure media blitz which is going to be focused on TV, digital platforms, and the radio in battleground states. The ads will be available in both Spanish and English. 

On Thursday, the campaign started with a 30-second ad entitled “Gooaalll!” in which they slam former President Donald Trump over the way he handled the pandemic. The ad notes that four years ago all of the stadiums had to be shut down because of the failure of Trump. However, it continues by noting that after Biden took over, the entire country had been reopened and things were back on track. 

In the ad, Trump is also accused of constantly talking which is in juxtaposition with Biden who “gets s— done.” 

As part of the campaign efforts, they will also be organizing a watch party with surrogates where attendees will be given merch, including Biden-Harris 2024/Copa América branded signs, banners, and T-shirts. 

On Sunday, the U.S. team played Bolivia as part of the tournament’s group stage. 

The latest ad campaign aimed at Latinos comes after Biden announced an executive order focused on immigration which would give certain immigrants the right to legally work and reside in the United States if they are married to a U.S. citizen and lack proper documentation. 

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