(FeaturedNews.com) – Oreo introduced a new film on April 4 with a gay storyline. It drew a lot of backlash on Twitter from people questioning why this company has shifted to woke messaging. In the Twitter post introducing the video, the company included the hashtag LifelongAlly to encourage others to share it.
Coming out doesn’t happen just once. It’s a journey that needs love and courage every step of the way. Share our new film 👇 and let someone know you’re their #LifelongAlly. pic.twitter.com/S5ipPxZRON
— OREO Cookie (@Oreo) April 4, 2022
The story told in the film by Alice Wu is of an Asian boy telling his grandmother he is gay. Meanwhile, his sister is eating an Oreo, which is the only part of the ad to even give a nod to the company.
Oreo notes on its website that the campaign is part of a partnership with PFLAG, an organization for friends and relatives of LGTBQ+ individuals. PFLAG also has relationships with Hallmark, Walmart, and Verizon. The campaign from the cookie company included Twitter posts of various LGBTQ+ flags showing Oreo cookies with coordinating cream colors.
Reactions to this release varied. Some people showed support and thanked the company for representing the LGBTQ+ community. But many voiced their opinions that this was going too far or expressed confusion.
One user asked a question many people were wondering.
What on earth does this have to do with cookies?
— TommyJoe Ratliff (@TommyJoeRatliff) April 4, 2022
Others questioned the motives. User @laurimar made a good point, saying this is a move by the company to make money off the LGBTQ+ community and not a real show of support.
Question: Does anyone buy for a second that Oreo – or any other corporation – puts out this kind of thing because they actually care? They're capitalizing on people's genuine struggles in order to sell a product. It's beyond nauseating.
— And Stop Calling Me Shirley (@laurimar) April 4, 2022
Should food companies get involved in social justice and political issues, or is it better if they stick to making yummy products?
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